Project Overview & Architecture
<h3>The Challenge</h3>
<p>Global Retailers Inc. operated multiple physical franchises but lacked a unified omnichannel digital marketplace. Previous legacy solutions crashed during flash sales and required tedious manual payouts to over 400 vendor partners.</p>
<h3>The Solution</h3>
<p>We engineered a modern decoupled architecture using Next.js for high-speed server-side rendering and Laravel as a robust multi-tenant API backend. We implemented automated vendor ledger disbursements via Stripe Connect, real-time inventory locking with Redis, and Elasticsearch for millisecond search queries.</p>
<h3>Key Business Outcomes</h3>
<ul>
<li>Handled 45,000 concurrent sessions on Black Friday with 0% downtime.</li>
<li>Accelerated merchant onboarding from 4 days to under 15 minutes.</li>
<li>Increased organic search visibility and mobile conversion by 42%.</li>
</ul>
Technologies & Frameworks Deployed
Next.js
Laravel
Redis
PostgreSQL
Stripe